The company produced its first machine in 1953, and was listed on the Australian Stock Exchange in 1996. The company was founded by Len Ainsworth, whose family maintains a substantial stake in the company, but is now chairman of a different gaming company, Ainsworth Game Technology. Aristocrat is licensed to distribute slot machines and other gaming products in over 200 jurisdictions (note that many countries, such as Australia, have a number of different gaming-licence jurisdictions). 13, 2020 /PRNewswire/ - Aristocrat Technologies' Buffalo™ franchise is one of the most successful in slot history. Now Aristocrat's all-new Buffalo Chief™ is thundering into. Aristocrat’s Winner’s World Multi-Game™ Bar Top Poker pack provides you with a choice. We're bringing our best content in a Multi-Game suite with 18 games with some of Aristocrat’s most popular slot games including, Buffalo™, Buffalo™ Gold and Wild Lepre’coins™, new Keno content including, Captain Coins™ Keno in single and 4-Card.
| Public company | |
| Traded as | ASX: ALL |
|---|---|
| Industry | Gambling |
| Headquarters | , |
Key people | Trevor Croker, CEO |
| Revenue | A$4,397.4 million (2019) |
| A$1,162.5 million (2019) | |
| A$698.8 million (2019) | |
| 6400+ | |
| Subsidiaries |
|
| Website | https://www.aristocrat.com/ |
Aristocrat Leisure Limited is an Australian gambling machine manufacturer, which has its administrative and research headquarters in the Sydney suburb of North Ryde. It has marketing and development offices in South Africa, Russia and the United States.
Aristocrat is the largest gambling machine manufacturer in Australia, and one of the largest manufacturers of slot machines in the world, currently second only to International Game Technology.[citation needed]
History[edit]
The company produced its first machine in 1953, and was listed on the Australian Stock Exchange in 1996. The company was founded by Len Ainsworth, whose family[1] maintains a substantial stake in the company, but is now chairman of a different gaming company, Ainsworth Game Technology. Aristocrat is licensed to distribute slot machines and other gaming products in over 200 jurisdictions (note that many countries, such as Australia, have a number of different gaming-licence jurisdictions).
Aristocrat's CEO blamed the US subprime mortgage crisis for poor financial results in 2008,[2] despite the fact that competing companies have experienced record growth[3] in the same time period. As a result of the expected drop in revenue, the CEO enacted sweeping budget cuts, including large-scale retrenchments of staff from all areas of the business.[4] The company again faced difficult market conditions in 2009 with its full year resulting in a net loss of $157.8 million.[5]
In 2011, the company reached an agreement with the AGLC to provide equipment and games for Alberta's video lottery terminal network.[6]
In July 2014 Aristocrat agreed to buy Video Gaming Technologies for about $1.3 billion to triple its North American business amid falling profit in Australia.[7] On August 10, 2017, it acquired mobile game developer Plarium for $500 million to enter into mobile gaming.[8] On November 30, 2017, it acquired mobile game developer Big Fish Games for US$990 million.[9]
Since March 2017, the CEO has been Trevor Croker, formerly executive vice president for global products, who succeeded Jamie Odell.[10][11]
In July 2019, Aristocrat sued Ainsworth, alleging that they had used proprietary code and media assets leaked by a former Aristocrat employee to produce a clone of its popular Lightning Link games.[12][13]
Products and partnerships[edit]
Aside from spinning reel slot machines, the company has interests in gambling systems (computerised network systems that manage slot machines), computerised card game simulations, electronic table games and linked jackpot systems (such as the patented Hyperlink systems). The company has developed the Reel Power system, where players buy reels instead of lines, win combinations in the standard configuration.
Aristocrat's most prominent products have been game setups which place large progressive jackpots over a number of machines, including its Lightning Link series. The series has seen substantial popularity, to the point that Aristocrat has licensed branded areas at several North American casinos dedicated exclusively to the machines.[14][13][12][15]
The company has a number of distribution partnerships, including Sammy Corporation in Japan.
In the U.S., Artistocrat has licensed titles to Grand Vision Gaming of Montana for use on video lottery terminals.[16]
References[edit]
- ^'RICH PICKINGS: Len Ainsworth'. Business Spectator. 10 May 2008. Retrieved 7 July 2008.
- ^'Aristocrat feels pain in US'. Fairfax Digital. 30 April 2008. Retrieved 2 June 2008.[permanent dead link]
- ^'Bally Technologies, Inc. Announces Record Earnings for Third Quarter Fiscal 2008 on Record Revenues of $233 Million'. The McGraw-Hill Companies Inc. 12 May 2008. Retrieved 2 June 2008.
- ^'CEO & CFO Presentation, Macquarie conference'. asx.com.au. 7 May 2008. Retrieved 2 June 2008.[dead link]
- ^'CEO and CFO Presentation Script - Full Year Results 2009'(PDF). 23 February 2010. Retrieved 14 March 2010.
- ^'Canadian lotteries infuse Nevada's slot industry with sales opportunities'. Las Vegas Review-Journal. 30 May 2012. Retrieved 6 March 2020.
- ^'Aristocrat to Buy Video Gaming for $1.3 Billion'. 7 July 2014. Retrieved 7 July 2014.
- ^'Plarium acquired in $500 million deal'. gamesindustry.biz. Retrieved 8 November 2017.
- ^'Kentucky Derby operator Churchill Downs selling Big Fish Games for $990M, just three years after initial purchase'. 29 November 2017. Retrieved 17 December 2017.
- ^'Trevor Croker named chief executive of Aristocrat Leisure'. Gaming Intelligence. Retrieved 27 April 2017.
- ^8 March 2017 at 10:00 PM (8 March 2017). 'Aristocrat CEO Trevor Croker flogs shares, pockets $2m to manage 'tax liabilities''. afr.com. Retrieved 27 April 2017.
- ^ abBegley, Patrick (15 July 2018). ''A little bit of magic': The pokie that took over the world'. The Sydney Morning Herald. Retrieved 9 October 2019.
- ^ abSimmons, Author: David. 'Pokies giants Ainsworth and Aristocrat to duke it out in the Federal Court'. Business News Australia. Retrieved 9 October 2019.
- ^Hatch, Patrick (5 July 2019). 'Pokies maker says rival had access to secret maths codes for slot machine'. The Sydney Morning Herald. Retrieved 9 October 2019.
- ^'WinStar World Casino and Resort inaugurates Lightning Link Lounge'. World Casino News. 29 August 2017. Retrieved 9 October 2019.
- ^'Grand Vision Gaming renews VLT cross-licensing deal with Aristocrat'. Gaming Intelligence. Retrieved 2 December 2019.
External links[edit]
Deal includes multiple in-game, in-stadium rights
The Las Vegas Raiders and Allegiant Stadium have named Aristocrat Technologies Inc. an official partner.
The Australia-based gambling machine manufacturer and creator of digital social casino games tweeted a 3D animation announcing its deal with the NFL franchise:
In its official partner role, Aristocrat will receive prominent year-round signage rights within the 65,000-seat Allegiant Stadium. Branding rights extend to in-stadium and in-game, with naming entitlement secured for the Owners East Club.
While the length and terms of the deal were not disclosed, the partnership is said to include the stadium’s Aristocrat Club. The exclusive club – which occupies space between the 20-yard lines to one side of the Allegiant – offers upgraded stadium seating, a luxury lounge, and a premium full-service bar.
Additionally, Aristocrat will be the presenting sponsor of the Raiders 50/50 raffle, which sees the winner traditionally give 50% of the prize fund to a local charity of their choice. According to reports, the games company also secured “100-level tickets” including field-access passes to the Allegiant Stadium.
Aristocrat Slot Machine Locator
No hots as yet for Raiders slots
The president of Aristocrat Americas, Hector Fernandez, expressed his delight in securing an exclusive casino gaming supplier partnership with the franchise. He added that his company looked forward to “providing playful experiences for Raiders fans”, considered one of the NFL’s most iconic teams.
possibility of Las Vegas Raiders-branded, Aristocrat-powered slot machines
Aristocrat Slot Machine Repair
Raiders president Marc Badain said the partnership was a “great match as evidenced by [Aristocrat’s] innovative technology and commitment”. Although not on the current agenda, the deal creates the possibility of Las Vegas Raiders-branded, Aristocrat-powered slot machines.
According to the Las Vegas Review-Journal, Fernandez said that while Aristocrat had no plans for Raiders-branded slots as of yet, “like any business decision, we’ll always evaluate what makes sense.”
NFL spokesman Brian McCarthy is reported to have said that the league does not prohibit franchise-branding on slots.
Gaming on the shoulders of Allegiant
While Aristocrat has various exclusive suites, such as the T-Mobile Arena for Golden Knights NHL games, the Raiders deal represents a whole different ball game. Saying this was his company’s “first foray into this type of partnership”, Fernandez added it was more about building a relationship with Raiders fans than operating a suite.
a huge market right up Aristocrat’s alley
Fernandez also sees the Global Gaming Expo which, although held virtually this year because of COVID-19, annually draws tens of thousands to Sin City. The event represents a huge market right up Aristocrat’s alley, with the highly marketable Death Star – the nickname for the Allegiant Stadium – a ready-made mecca for Expo customers.
Road Trip Slot Machine Aristocrat
The Aristocrat president said the partnership allows the games manufacturer to host a huge evening party at the Allegiant and potentially install slots on the 50-yard line. He said this would build a “holistic experience for customers”, enabling them to get a sense of how players feel.